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180 – Great Opportunity in the Cave of Fear

by Jill

 We wrap up our conversation on Joe Polish’s book “What’s in It for Them? Nine Networking Principles to Get What You Want by Helping Others Get What They Want.” and highlight the fact that many jobs, especially in retail, require such an ability. Even if your current job isn’t your dream job, getting it right is necessary for growth and finding your ideal role. I stress the importance of bravery in dealing with difficult people and situations.

Joseph Campbell talked about our fortune being inside ‘the cave of fear,’ a metaphor for challenging situations or difficult people. It is easy to work with nice individuals, but when you can resolve an issue for someone who is challenging, it makes you stand out.  I also emphasize the significance of understanding people’s preferences, likes, and dislikes. Treating others as they would like to be treated can build stronger, more effective relationships.

Be memorable in a positive way. Being memorable doesn’t necessarily mean being flashy or showy; it could be about your unique experiences, skills, or problem-solving ability. Meet in person wherever possible and treat every conversation as important. 

People want to feel special and cared for and that their problems matter. Thus, every interaction and conversation is an opportunity to make someone feel valued. The goal is to try and understand what makes that person tick. 

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