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190 – Hit the Point and Sell it

by Jill

In today’s fast-paced world, brevity is not just a virtue but a necessity. Inspired by the concepts from the book “Smart Brevity: The Power of Saying More with Less,” this article delves into the pivotal ways to enhance our communication by being succinct yet impactful.

Effective communication often starts with understanding the order of importance. Whether drafting an email or crafting a presentation, leading with the most crucial information ensures that your audience grasps the key message, even if they skim through the rest. For instance, an email should begin with the main action point or update before any pleasantries or less critical details.

Moreover, simplifying content to a few bullet points rather than paragraphs can significantly increase readability and retention. This method respects the reader’s time and attention, which are often limited. As George Burns famously quipped, a good sermon—or any good piece of communication—should have a strong start and end, and they should be kept as close together as possible.

The art of brevity also involves a ruthless editing process. Every word should fight for its place in your message. This means cutting out fluff and ensuring that what remains truly adds value. It’s about making every word count to grab and hold attention from start to finish.

Incorporating strong, action-oriented words can make your sentences more compelling and memorable. Instead of using complex vocabulary that might confuse the reader, opt for clear, powerful words that drive your point home immediately.

Brevity in communication also extends to how we interact in meetings and presentations. Adopting micro-meetings or setting clear agendas can prevent drift and keep discussions focused and efficient. This approach not only saves time but also enhances the effectiveness of communication within teams.

In conclusion, embracing brevity in communication is about more than being concise. It’s about being clear, direct, and thoughtful in our choice of words, ensuring our messages are not just heard but remembered. As we continue to navigate a world cluttered with information, mastering brevity is a skill that promises greater impact and clarity in every interaction.

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